Let’s assume you have somewhere between twenty and fifty pages of content, and a list of about 100 keywords that you would like to optimize for. You are web-savvy, but no “SEO expert” and have decided to take the Do-it-Yourself approach to optimizing your website.
Your keyword research has already been done, and you know which terms get the most searches, which have the highest competition, and where your “sweet spots” are. Your plan is to slightly change the content you already have in response to this newfound knowledge, rather than rewriting the entire site from scratch to target these terms.
Here is your dilemma: You need to know which of your pages have the best keyword density (KWD) or keyword frequency (KWF) for a particular term so you can use that page and take the path of least resistance. Without going to a tool like this and entering in each page one at a time, and without purchasing an expensive SEO tools package, how do you choose the best possible page for a particular keyword?
I’m sure there are some free tools out there that spider an entire site and allow you to enter in a keyword and see a result of the top three pages for the keyword in terms of either KWD or KWF. If you know of one, feel free to point us there in the comments section below.
Until then, we suggest this little shortcut…
Assuming that all of your pages are indexed on Google, search for:
“your keyword” site:yourdomain.com
There is no need to put the keyword in quotes unless it includes more than one word (i.e. “fitness marketing”). When using the site: command, there is no need to include www., and there is no space between the : and your domain. And, of course, replace your keyword and yourdomain with your keyword and your domain. ![]()
This search will return a list of pages on your domain that Google equates with that keyword. Ostensibly, the best ones will be toward the top of the results. Your home page is likely to show up for most terms. Obviously you would not want to optimize it for every term.
This is just a little shortcut that you may or may not have thought of before. Stay tuned and perhaps someone will suggest a free tool in the comments section. Ideally, it would spider the whole site and cache the keyword data so you could perform searches on demand to find out which page is the best candidate to be optimized for any given term.

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