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Some online yoga resources that have done a great job of blending an ancient discipline with the latest technology, as well as a few who got it all wrong.
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If membership to the community is free or comes with the purchase it provides a value-add to the product. If there is a cost associated with joining the club it provides another upsell and potentially an ongoing, low maintenance revenue stream. Either method will help you retain loyal customers, collect email addresses, generate free content and communicate with your base much easier.
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