We’ve been testing out an Amazon Storefront recently and are quite surprised at the products the system chooses to show based on what it “thinks” it knows about this website.

First, a few examples of relevant products that are showing:

Now, a few examples of stuff that makes little, if any, sense:

As you can see, we’ve still got a few bugs to work out. In the meantime, it might take a few more minutes than you’d like to find exactly what you are looking for, but we hope you put up with us while we’re working on it.

In the meantime, it is much easier to find what you’re looking for if you drill down into the sub categories. For instance, if I was looking for boxing gloves I wouldn’t go to the fitness equipment category and stop there. I would select a sub category called boxing. I could even go so far as to select a specific brand, such as Everlast. You can browse snowboards or ONLY park and pipe boards made by ROME. It really gets as details as you want.