Westin Hotels adds another website to the growing trend of health and wellness content portals launched by major brands such as Gaiam, MSN, Northwestern, Dixie Paper Cups, etcetera… These brands are competing in a keyword market dominated by wellness content juggernauts like Revolution Media, Waterfront Media and Associated Content.

This is the first time I have seen a hotel chain enter the health and wellness content sphere, but it makes sense when you think about the process of “recharging” or “renewal” that occurs in vacation destinations around the world. Rather than waiting until your two-week holiday comes up, why not find ways to renew yourself mentally, physically and spiritually on a day-to-day basis?Later today the Westin team of the Starwood Hotel Group will be announcing the launch of a new content website centered around the “renewal” concept.

What exactly IS the renewal concept? It is all about renewing your mind, body and spirit holistically with rest, recreation, inspiration and healthy habits in order to achieve a happy, healthy life.

As the folks from Westin put it in their email this morning:

“With the launch of this website Westin, long recognizing the need for personal renewal both in and out of its hotels, has finally succeeded in providing a service not just for its hotel guests, but to everyone looking for practical advice and sound-bite solutions on how to live happily.”

The site has a nice clean design with plenty of fresh content and a widget that allows for downloadable daily renewal tips (shown below):