Catalyst Online posted a blog entry about a Trademark Bill passed in Utah recently. Although the post is a few weeks old and was mentioned elsewhere, I only just got around to reading it.

Here is the gist of it:
The Utah legislature passed a new law under the Trademark Protection Act that prohibits people from bidding on ads that are triggered by trademarked keywords on sites like Google, Yahoo and MSN.

So if you live in Utah and have been making money off of PPC arbitrage for terms like “Nordictrack treadmills” you might want to move over the hills and set up shop here in Colorado. We serve “real” beer here, and the snowboarding / skiing is better anyway. ;-P

On a side note, I listened to Heather Frahm speak at SES in Chicago last year, and have since been pointing certain pharmaceutical leads over to her blog at Catalyst Search Marketing. There are certain legal issues involved in the healthcare and pharmacy industry that are best handled by people who specialize in that area. If you are in a regulated industry like pharmaceutical drug manufacturing, go talk to Heather and don’t trust your business to “just any SEO company”.