Comments on: Fitness TV Commercial Marketing - Television Ad Production http://www.firstpagefitness.com/blog/2007/02/26/fitness-tv-commercial-marketing-television-ad-production/ Unbiased information about health and fitness products. Separate the gimmicks from the real deal. Thu, 20 Nov 2008 16:12:00 +0000 http://wordpress.org/?v=2.6.3 By: Scott Clark http://www.firstpagefitness.com/blog/2007/02/26/fitness-tv-commercial-marketing-television-ad-production/#comment-3374 Scott Clark Fri, 02 Mar 2007 19:46:46 +0000 http://www.firstpagefitness.com/blog/2007/02/26/fitness-tv-commercial-marketing-television-ad-production/#comment-3374 On Spotrunner, I've never hard of anyone in the fitness space having a duplicate-ad problem, even in large metros. The key to success of course is frequency and reach. If you keep that $1500 in your head for too long, you'll run commercials for 2 days and wonder why there's no customers. It doesn't work that way, unfortunately. Ads need to run a long time - and that's the hard bit to swallow! Also, Google will be in this space soon enough, buying the scatter inventory at massive volume. They're already in this space, patent-wise, and in the past few weeks the blogs/forums have had more than the usual amount of chatter. This may make it harder for Spotrunner to find inventory... who knows. On Spotrunner, I’ve never hard of anyone in the fitness space having a duplicate-ad problem, even in large metros.

The key to success of course is frequency and reach. If you keep that $1500 in your head for too long, you’ll run commercials for 2 days and wonder why there’s no customers. It doesn’t work that way, unfortunately. Ads need to run a long time - and that’s the hard bit to swallow!

Also, Google will be in this space soon enough, buying the scatter inventory at massive volume. They’re already in this space, patent-wise, and in the past few weeks the blogs/forums have had more than the usual amount of chatter. This may make it harder for Spotrunner to find inventory… who knows.

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