“Diet Season” Health and Fitness Internet Statistics to Date

The following statistics come from the HitWise Data Center.

If you have a health and fitness website and are not adjusting your content to capitalize on New Year’s resolutions, you are probably missing out on some serious revenue boosts.

The market share of visits to the top 10 dieting websites increased by 57 percent on January 1, 2007 versus December 31, 2006. The websites showing the largest increases in market share in that one-day period were Biggest Loser Club, up 146 %; E Diets, up 82%; and the category leader Weight Watchers, up 70 %.

New entrants to the category this year were Jillian Michaels at number 8 and Diabetic Living Diet at number 10. Jillian Michaels, a personal trainer featured on the NBC television show “The Biggest Loser,” began promoting her own website and diet program in 2006.

Biggest Loser Club and Jillian Michaels diet appeal primarily to females between the ages of 25 and 34. Hitwise demographic data shows that for the four weeks ending December 30, 2006, 69 percent of visitors to the Biggest Loser Club were female, and 81 percent of visitors to Jillian Michaels’ website were female. Those aged 25-34 comprised 35 percent visitors Biggest Loser Club and 39 percent of visitors to Jillian Michaels’ website. While 25-34 year olds were the largest age group visiting Weight Watchers, at 30 percent, Weight Watchers also had heavy usage from those over age 55, who comprised 19 percent of visitors.