I don’t need to write a long blog entry about this. All I have to do in order to illustrate how this can be done perfectly, is to direct you to the clip below. It is one of many segments created by Blendtec, an online retailer of blenders and other kitchen products.

- Click here to see one of the videos -

These videos have been an enormous success and blender sales have gone through the roof. They make more now in a weekend than they used to make in an entire week.

So what can the fitness industry learn from these Blendtec viral videos? Make it funny and interesting. But, above all, make it get your point across in a way that is nearly impossible with words. I don’t know about you, but I’m buying one of these blenders!

The only suggestion I would make is to put the videos on your own domain. I can’t imagine how much link popularity this company has thrown away. But they can afford to do so with a great idea like this.

See more “Will it Blend” episodes from Blendtec at http://www.willitblend.com/.