An Introduction to Affiliate Marketing for Health and Fitness Businesses

We generally have two types of readers. The first type includes online marketers, SEO professionals and others in our industry. The second type of reader is generally a health and fitness business owner, or someone who is in charge of online sales for a health and fitness website. This blog entry was written for the latter.

If you have a health or fitness-related product or service to sell online, why not let other websites do the work for you? Did you know there are thousands of highly motivated, experienced webmasters out there who specialize in marketing other companies’ products and services online?

In the world of affiliate marketing, these “middle-men” are known as affiliates. Their job is to send qualified traffic to a merchant’s website. You, as a merchant, never pay for this traffic unless it converts into a sale. At that point, you pay out to the affiliate a commission, usually from 8%-12% of the total sale.

The beauty of this arrangement is that you can pre-calculate the ROI for a transaction after all associated costs before coming up with an appropriate commission. It is as close as you can get in the marketing world to a “guaranteed” positive return on investment.

Affiliates enjoy the fact that they can make money online without carrying products, dealing with customers, negotiating with drop shippers and fulfillment houses, or any other “hassle” that comes along with selling products or services online. They simply bring in the traffic through online marketing channels like SEO and PPC, and send them to your website.

A good affiliate will have the kind of copy that “pre-sells” a potential customer. By the time they reach your healthcare, health or fitness website they are primed and ready to convert.

If you would like to learn more about how to set up an affiliate marketing campaign for your healthcare, health or fitness business, click here and fill in the form to contact our affiliate management partners at AMWSO.

Stay tuned soon for more affiliate marketing tips, including: The Case Against Naked Links.