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Slow Loading Pages Do NOT Count Against Search Rankings on Google

As long as Google can load your web pages, it doesn’t really make a different whether the pages load in half a second or 5 seconds.” - Matt Cutts, Google Software Engineer and Voice of the Big G in SEO.

Well, there you have it. Another SEO myth busted. But isn’t it strange that we change paradigms based on what one person says, regardless of who he works for? I suppose it doesn’t matter much, since a fast-loading page is necessary to keep today’s ADD shoppers and surfers on your site.

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