BusinessWeek Article on SEO: Revenue Up 45 Percent in 18 Months

BusinessWeek published an article yesterday called How SEO Upped the Revenues, which leads with “A search engine optimization overhaul and Web site redesign gave one entrepreneur’s theatrical-sewing business a huge boost.”

SEO increases revenue? Really? OK, sarcasm aside, I think this is a pretty good article. For one thing, it points out how important it is for the SEO to KNOW your industry.

“If I had just hired somebody to optimize my site and then wiped my hands of it, I’m not sure how great the results would’ve been. She had to learn everything about my industry in order to do her job right, and I had to stay involved with the process minute by minute.”

This is exactly why First Page Fitness is ahead of the game when it comes to SEO for healthcare and fitness businesses. We already know your industry!

Here are some of the results of SEO and a search-engine-friendly site redesign, according to the business owner interviewed by BusinessWeek:

“The biggest challenge for us has always been reaching new customers. …80% of our customers were in California, and we had only done 2 overseas transactions. Over the last 18 months, our customer demographics have completely changed and our revenues are up 45%. Our customer makeup is now 33% from California, 66% from other U.S. states, and we’ve done 55 international transactions.”

What could have been done in order to achieve such results? Expensive and time-consuming PPC campaigns? Offline and online advertising? Spamming? No.

“Keep in mind that I’m not doing any substantial advertising - online or off. It’s all been the search engine optimization and some low-budget, pay-per-click ads I’ve placed on certain industry terms at Google.”

- Read the full BusinessWeek article here -

- Contact First Page Fitness and Start Increasing Your Online Revenue Today! -