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Health and Fitness Marketing Blog

Number Two for Gym Equipment Wholesalers

Doing a search on MSN for “gym equipment wholesalers”, reveals that This Page ranks #2.

If we can get our search marketing site up to #5 for this term, imagine what we can do for a real gym or fitness equipment store!

You should see how we rank for the terms we’re really targeting, like: Fitness Marketing…

Click Here to contact First Page Fitness and ask what we will do to get your web site listed at the top of search engine result pages for your most competitive terms!

Number Five on MSN for the Term: Supplement Stores

If you do a search on MSN for ”supplement stores”, you will see that This Page ranks #5 out of 1,545,416 pages.

If we can get our search marketing site up to #5 for this term, imagine what we can do for a real supplement shop / store!

You should see how we rank for the terms we’re really targeting, like: Fitness Marketing…

Click Here to contact First Page Fitness and ask what we will do to get your web site listed at the top of search engine result pages for your most competitive terms!

How to Safely Link to Bad Neighborhoods

Have you ever wanted to trade links with a web site that gets a lot of traffic, but you were afraid that the search engines would penalize you for trading links with them? This is often the case when considering a link trade for the purpose of getting qualified direct traffic from another web site that uses “black hat” SEO, or is associated with the dreaded terms: Viagra, Online Pharmacy, or any other “Bad Neighborhoods” on the web.

Most search engines these days are asking webmasters to use what’s called a “no follow tag” inside the link code, which says “Hey, we want to link to this web site, but we don’t necessarily support the content or SEO methods used by the webmaster over there“.

How to Add a No Follow Tag Into a Link

The < and > characters in the following code have been replaced with start and finish parentheses, and the ” characters have been replaced with + characters. This is so the code doesn’t actually get “turned on” in the blog, as it is important that you actually see it.

Here is a normal link to The president’s Council on Physical Fitness and Sports:
(a href=+http://www.fitness.gov+)Click Here Or Some Other Text(/a)

Here is a no follow link to The president’s Council on Physical Fitness and Sports:
(a href=+http://www.fitness.gov+ rel=”nofollow”)Click Here Or Some Other Text(/a)

And here is a link to The president’s Council on Physical Fitness and Sports that uses both the no follow tag AND opens in a new window so users don’t have to leave your site:
(a href=+http://www.fitness.gov+ rel=”nofollow” target=”blank”)Click Here Or Some Other Text(/a)

Again, don’t forget to replace ( with < and ) with >. Also, replace the + signs a ” character.

I do apologize for this, but the blogger software was automatically hyperlinking the URLs and it would not turn off. If anyone has any suggestions of how to get around this without using replacement characters, I would love to hear about it.

Now you can link to any site without fearing the dreaded heavy hand of Google!

Consumers and Professionals Are Searching For Their Health Information Online

Below are some statistics used by Google when they pitch their paid advertising services to the healthcare and fitness industries:

80% of Internet users go online to find health-related information,1 and 81% of online healthcare consumers use a search engine to find the information they need.2
1 - Pew Internet and American Life Project, May 2005.
2 - Pew Internet and American Life Project, May 2002.

The Internet is considered the most trusted source for health information behind physicians.3

Over 65% of consumers said they use the Internet to research important health topics before and after they visit a doctor.3
3 - Nielsen//NetRatings, 2005, as reported by eMarketer

49% of U.S. consumers use the Internet to learn about pharmaceutical brands.4
4 - IMS Health Publications, 2002, as reported by eMarketer.

Increasingly, doctors are online: 95% of surveyed physicians said they use the Internet to find information about diseases, and 86% find information on drugs.5
5 - PSL Group Global Survey of Physicians.

81% of healthcare professionals discuss healthcare information with their patients, who have found it on the Internet.6

75% of healthcare professionals recommend websites to their patients.6
6 - JZM, Inc. National Drug Website Benchmark Study, 2002.

USA Today Article on SEO

http://www.usatoday.com/tech/news/2006-06-13-web-marketing_x.htm

Here’s a quote:

“Simply creating a website for your company isn’t enough anymore. The blogging revolution — some 75,000 new blogs are created every day, according to blog directory Technorati — and the popularity of Internet search — Americans conducted 6.6 billion searches online in April — gives firms many more avenues for exposure. Savvy Web marketers realize that consumers turn to the Web to shop and to learn about companies, which is forcing them to market beyond just the company website.”

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