When we chose to have a fitness marketing blog, it was decided then and there that we would hold nothing back. This blog isn’t just about getting business for First Page Fitness: It is about educating the health and fitness industry. It is about teaching those who do not have the budget to hire an SEO or Internet Marketing firm how to do it themselves.

Tools we use on an almost daily basis:

Keyword Frequency (Sort by frequency and ignore stop words)
http://www.markhorrell.com/tools/density.asp

XML Sitemap Generator for Google Sitemaps:
http://www.auditmypc.com/free-sitemap-generator.asp

CopyScape for finding out if you have duplicate content, or if someone is copying your content:
http://www.copyscape.com/

Anchor Text Analyzer (sometimes doesn’t work very well. We also use the allinanchor: search)
http://www.webuildpages.com/neat-o/

Nichebot - I use this for quick keyword research. It is not as good as some costly program, but as a free service it can’t be beat.
http://www.nichebot.com/

Check Server Headers to find out what kind of server a site is hosted on, and which redirects are in use.
http://www.seoconsultants.com/tools/headers.asp

Google Translate can be used as a proxy server (allows you to surf the web from a Google IP) which can be useful in determining whether your competition is cloaking for Google.
http://www.google.com/translate_t

The SEOMoz Page Strength tool isn’t something we use regularly - yet - but it is a fun tool that opens up new ideas for evaluating websites.
http://www.seomoz.org/tools/page-strength.php

View bids on the Overture / Yahoo Ad Network
http://uv.bidtool.overture.com/d/search/tools/bidtool/

Find out the IP address of a domain
http://www.hcidata.info/host2ip.cgi

Find out what other sites are hosted on the same IP
http://www.seologs.com/ip-domains.html

Find out if someone is using your forms to inject html for link popularity
http://www.seoegghead.com/tools/scan-for-html-injection.php

The news feeds we subscribe to:

Inside Adwords (official Google AdWords)
http://adwords.blogspot.com/atom.xml

Matt Cutts Search Engine Engineer (Google)
http://www.mattcutts.com/blog/feed/

Google Research Blog for Tech Geeks (official Google)
http://googleresearch.blogspot.com/atom.xml

SEOMoz (Randfish’s blog)
http://www.seomoz.org/seomoz.xml

WebGuerrilla
(Greg Bosner’s blog - This link will be removed if he doesn’t start posting useful content again.)
http://www.webguerrilla.com/feed/

Yahoo Search Blog (official Yahoo)
http://www.ysearchblog.com/index.xml

JenSense Blog (Making Money with Affiliate Ads like Overture)
http://www.jensense.com/index.xml

Search Engine Roundtable
http://feeds.seroundtable.com/SearchEngineRoundtableFull.xml

We subscribe to many other blogs, including:
Shoemoney, Stuntduble, Thing of Sorts, Threadwatch, SEO Book (although they mostly just repeat what you will read on these other blogs), Jim Boykin, SEO Black Hat (for educational purposes), and SEO Scoop.